2K Recruits Popular Battle Royale Producer to Boost Troubled Action Game Ambitious Title
The renowned publisher has appointed a seasoned producer from Respawn Entertainment to oversee the studio crew at their internal studio, which is currently working on the upcoming third-person roguelike extraction-shooter known as this innovative game.
Management Transition Follows Mixed Response
The new appointee steps into the role of studio head at the development studio following the exit of previous head the ex-Sledgehammer Games executive, who was removed from his post due to Project Ethos' lackluster unveiling last autumn.
Recently, 2K president David Ismailer updated employees about this strategic move through an official communication, which stressed that playtesting had shown the need for a distinct game identity.
The president stated that the developers is now reimagining the project with a renewed focus, aiming to better meet community desires.
Trend of Key Acquisitions
This announcement follows a comparable move taken by 2K Games in the summer, when they hired an industry veteran from Blizzard to work on the BioShock development group.
Below is the entire message from the president's memo:
Dear Team—
I know you all just wrapped up your meeting - I trust you’re as enthusiastic as I am with the good news. Last time I shared you all a note, I mentioned the following: “I am confident in this team. You all are some of the most motivated and talented developers we have had the opportunity to partner with - and we’re excited for that relationship to endure.”
Through your commitment and adaptability, particularly over the past twelve months, you repeatedly show that.
The gamer responses from last fall’s Project ETHOS demo was revealing. It affirmed the appeal of a roguelike shooter but told us we still had improvements to make. It uncovered the necessity for a more distinct brand.
The progress is encouraging to see how far you’ve progressed. You accepted the feedback to heart and overhauled the title with a renewed vision - one that’s poised to deliver on its potential to our audience.
The trust in Project ETHOS strengthens every day. To advance the incredible advancement you’ve made, It is a pleasure to welcome Ben Brinkman as the new Lead of 31st Union. After a period of discussions, Ben starts with us on Monday, October 20.
Ben’s leadership and expertise in the competitive gaming genre is vast, having spent the recent years developing and leading some of the most well-known series in the industry, including the acclaimed shooter, and most recently, the battle royale hit.
I invite you all in greeting Ben in the coming days. We are all excited to persist observing the evolution of Project ETHOS in the time to ahead.
David
Experience of the New Head
The appointee presently holds the position of senior developer and head of production at Respawn Entertainment for their flagship title. Brinkman previously was employed at Treyarch and Activision in multiple development positions on the iconic franchise series, and, prior to that, had stints at 2K and Electronic Arts.
Title Details and Vision
Project Ethos was revealed in last year alongside a early access event. Then, the developers described the title as a "no-cost, 3rd-person roguelike hero shooter and an thrilling step forward on the style."
"Build your perfect run—or die trying—in this 3rd-person action shooter! Customize your character in real-time to suit your personal playstyle," the game's pitch reads. "Take on the rivals with new abilities, risks, and challenges that change every round. Do you safely extract with your valuable rewards? Or go big, gamble everything, and pray your team can secure victory? The option is in your hands."
The game does not have an confirmed debut schedule or supported systems, but fans can expect further news as development continues.