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The platform is rolling out a new feature that allows them to reduce the volume of artificial intelligence-produced videos appearing in their feeds. This step comes as the company announced that it currently hosts in excess of 1 bn content made with AI.

Testing and Rollout

The new functionality is undergoing trials over the next few weeks before a widespread release. This development comes amid a increase in content created by AI, spurred by emerging content generation software.

AI Proliferation Online

Studies have shown that approximately one in 10 of the most rapidly expanding channels on a competing service exclusively feature AI-generated videos. A large amount of this content is deemed mass-produced AI material, a label for inferior, bulk-generated content that is frequently nonsensical or surreal.

Our research shows that numerous viewers like content produced via AI tools, ranging from AI artwork to informative clips, and we aim to offer the community the option to see more or less of that, according to their own likes,” commented a company executive.

Scale of AI Content

The service shared that there are presently 1.3bn videos on its app labeled as made with AI. In total, over 100 mn pieces of content are submitted to the platform each day, making AI content a minor part of its total content library.

Customizing Your Feed

Viewers will be capable of decrease or raise the amount of artificial media they see by opening the content preference setting in the app and picking the AI content topic. Further subjects that can already be modified under the tool encompass politics, clothing, beauty, and choreography.

Content Labeling and Policies

TikTok’s rules oblige users to tag convincing artificially created content, and it prohibits dangerous fake videos of public figures or crisis events. Any realistic AI video that is unmarked can be taken down under its user guidelines.

Additionally, the service will from now on add an AI-generated label to content produced via its own AI tools, or detected by an collaborative effort for recognizing AI-generated material. This action is designed to help prevent users from attempting to circumvent the tagging system.

Educational Initiatives

The platform is also establishing a two million dollar awareness program for experts and institutions to produce informative material about ethical AI use. This initiative will support charitable organizations focused on teaching computer science.

Content Safety Approach

The video-sharing app has supported its moderation strategy, following debate over plans to lay off hundreds of safety staff in the United Kingdom. It is planning to eliminate hundreds of positions in its content moderation team in the UK capital, with trade unions and internet security professionals expressing worry that staff are being displaced by machine-led review.

A trust and safety lead explained that staff-based oversight would continue to be important, but artificial intelligence can safeguard staff by filtering out the most distressing content prior to it gets reviewed by humans. TikTok announced a significant reduction in explicit and harmful content reviewed by safety staff over the previous year due to reliance on its automated systems.

It is vital to balance humans and technology to keep the platform safe,” she said. “We’ll have humans as integral to the approach, but we additionally believe it’s highly necessary to minimize viewing of harmful content as rapidly, which is the area in which a lot of the machine support is really helping us work at speed.”